Who is your donor base? This is the third question to consider before you initiate a stewardship campaign.

This is the number of people who give on a regular basis.

You can determine this by the number of people who have made contributions in the previous 12 months. It could be 30 people, 100 people, or several thousand. It’s basically how many giving units are in your church database at the end of the year. How many end-of-year receipts do you send?

This can be tricky to determine, as this is where the count goes from individuals to “donor units,” which are often counted as “households.” Regardless, discover what terminology or designation works best for your context.

Knowing this will provide the foundation for developing your stewardship initiative and its financial potential—how you will set your goal.

Click HERE to see the fourth part in our series on 4 Critical Questions to Ask Before You Start.

If you want additional help developing and running a stewardship initiative—or capital campaign—we’d love to help. Call 800.995.8574 or email to get started!

Blog Category
Campaigns & Consulting Stewardship & Generosity
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