Now that you understand your donor base, it’s important to ask how many/what percentage give $500 or more per year.

This is the final question to consider before you begin a stewardship initiative.

Of those who give on a regular basis, how many of those give more than $500 each year? Break down all giving by $500- or $1,000-unit increments.

Another way to say this is how many people make giving to your church a priority?

As you begin to plan for your stewardship campaign, this is a good number to develop, as these people will oftentimes form the core of your giving potential.

There are numerous other things to consider when developing a stewardship initiative, but these are the core questions about your potential donor base we have learned to ask in our 400+ campaigns in the last 20 years.

To read previous entries in this series, click HERE.

If you want additional help developing and running a stewardship initiative—or capital campaign—we’d love to help. Call 800.995.8574 or email to get started!



Blog Category
Campaigns & Consulting Stewardship & Generosity
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