Now that you understand your donor base, it’s important to ask how many/what percentage give $500 or more per year.
This is the final question to consider before you begin a stewardship initiative.
Of those who give on a regular basis, how many of those give more than $500 each year? Break down all giving by $500- or $1,000-unit increments.
Another way to say this is how many people make giving to your church a priority?
As you begin to plan for your stewardship campaign, this is a good number to develop, as these people will oftentimes form the core of your giving potential.
There are numerous other things to consider when developing a stewardship initiative, but these are the core questions about your potential donor base we have learned to ask in our 400+ campaigns in the last 20 years.
To read previous entries in this series, click HERE.
If you want additional help developing and running a stewardship initiative—or capital campaign—we’d love to help. Call 800.995.8574 or email Steve@ChristianInvestors.org to get started!